Web and Mobile Marketing

This course is for people who want to learn how to market their own business or work for other businesses using computer-based digital marketing skills and techniques

Course Intro

Welcome to our comprehensive “Web and Mobile Marketing” course, tailor-made for those aspiring to harness the power of digital marketing to elevate their own business or contribute to the success of other enterprises. Recognizing that many business owners are often consumed by day-to-day operations, this course provides the perfect solution for those seeking to understand and implement effective marketing strategies without being overwhelmed.

This course is ideal for individuals aiming to work remotely or on-site, focusing on developing, setting up, and executing marketing plans that boost productivity and profitability. Starting with fundamental computer skills, we delve into the utilization of essential productivity software tailored for marketing professionals.

Key Modules Include:

  • An in-depth introduction to Google Suites, enhancing office productivity.
  • Detailed guidance on creating impactful marketing campaigns.
  • Techniques to identify target markets, including the use of Avatars for precise marketing.
  • Comprehensive training in social media campaign management, including personal profile optimization.
  • Hands-on experience in creating effective email campaigns and using mass email software.
  • Utilization of online classified advertising for broader reach.
  • Mastery of copywriting skills, including crafting compelling press releases.
  • Invaluable business networking skills and techniques.
  • Business networking skills and techniques
  • Methods for developing robust referral contacts and references.
  • Setting up landing pages and exploring the basics of E-commerce.

This course is exceptionally suited for in-house marketing personnel, entrepreneurs, and those seeking to offer freelance marketing services from home. Join us to embark on a journey that transforms your digital marketing skills, equipping you with the knowledge and tools to thrive in today’s fast-paced digital world.

Course Textbooks

For our “Web and Mobile Marketing” course, we have chosen “Hook Point: How to Stand Out in a 3-Second World” by Brendan Kane as our core textbook. This selection reflects our commitment to providing state-of-the-art learning resources. The authors and researchers behind our textbooks are dedicated to staying abreast of the latest developments and trends in digital marketing, ensuring that you always have access to the most current and relevant information.

Written in a clear, step-by-step manner, “Hook Point” perfectly complements our course structure and enriches the learning experience provided by our expert instructors. This textbook serves as a solid educational foundation, enabling our instructors to integrate their personal experiences and the practical application of concepts into every lesson. With “Hook Point” as your guide, you’ll gain insights not just into the theory but also into the day-to-day realities of web and mobile marketing, making your learning journey both comprehensive and highly applicable.

Distance Learning

Course Availability

This course is available NOW Live Online and In Class.

Lee Mench

School Director & Instructor

Mr. Mench has been a small business owner and real estate broker for over 30 years. He has owned and managed the executive suite office building, The East County Business Center where he has helped hundreds of his tenants with their business plans and marketing programs. His real estate experience includes commercial office and industrial development as well as residential brokerage and management. This experience has helped Mr. Mench pull together the best courses, instructors, consultants and many guest speakers making his courses both technically exceptional and more important fun! Anticipating the market trend, Mr. Mench ‘s, The Learning Source is one of the few schools that have been approved by BPPVE for online instruction for several years giving TLS a market advantage.

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(619) 401-4011

(619) 933-5738